Customer Service and Retention -- The Key to the Success of Your Business
Did you know that it costs five times as much to attract a new customer than to keep an existing one? The first rule of any business is to retain customers and build a loyal relationship with them, and thereby avoid customer acquisition costs. It's a well-established fact that 44% of companies have a greater focus on customer acquisition vs. 18% that focus on customer retention.
Join business expert Adam Santavicca from CBay Advisory Group in an interactive presentation on what you need to focus on to retain and grow your existing customers.
FREE for Members/$10 for Non-Members
Please bring your own brown bag lunch!
CBay Advisory Group provides hands on strategic support for small business owners.
With over 30-years of senior management experience, Adam Santavicca, principal and founding director of CBay, excels in strategic and tactical planning, and has a proven track record in change management and turnarounds.
Adam holds a management degree from Robert Morris University in Pittsburgh, PA. He has several accredited credentials and serves on multiple Boards to take advantage of his business experience and expertise.
He is an accredited executive associate of the prestigious Institute for Independent Business International, a non-profit dedicated to helping small and medium size businesses.
Adam is a Fellow in the Association for Information and Image Management International (AIIM) and currently is the Board Chairman for the Bowie Business Innovation Center (Bowie BIC), a mixed use incubator that provides small business owners with resources and mentoring they need to be successful.
He lives with his wife Kristine in Crownsville, MD and has two grown children and five grandchildren.